The Oxfordshire Restaurant Guide
Photography / Publication Layout / Art Direction
After 14 years of the Oxfordshire Restaurant Guide, we decided to update the design. The previous design was tired and unappealing and really needed some attention to draw in more advertising. We had to make sure readers would pick up the guide in higher quantities.
So to catch the attention of advertisers and readers I wanted to use colourful, fresh ingredients on the cover. It gave the publication a perception of transparency which seemed to work really well with plenty of positive feedback.
I enjoyed making a simple, easy to follow layout that would, as always, allow us to turn the job around quickly with minimal fuss.