ROB SCOTCHER

DESIGN / PHOTOGRAPHY / VIDEOGRAPHY / MOTION DESIGN / BOOTSTRAP

The Best in Oxford Guide

Photography / Publication Layout / Art Direction

The Best in Oxford has been part of Oxford’s tourism scene for over 12 years. Serving thousands of tourists each year, the guide has become quite popular and a fantastic way to see the very best the city has to offer.

For 2015 I wanted to breath some life into it. Freshen it up, make it more accessible and more informative. This meant adding new features and tidying up the general design. The previous design was quite busy and the font wasn’t great when reading on the move. So keeping this all in mind I made a simplified design. This year I also made sure to use an in house illustrator to give the guide some character.



Layout and Design